1/30/2024 0 Comments Dating sites by user![]() ![]() However, their respective contribution to dating sites’ firm performance is unclear. Dating sites are characterised by customers’ heavy use of self-presentations and high frequency of peer-to-peer interactions with the goal of finding a partner. ![]() With internet firms increasingly investing in new technologies and applications to make their websites attractive, social and interactive with e-store customers, less is known about the success drivers for one type of e-store, namely online dating sites.
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